Blog
Actionable guides on digital advertising, social media, SEO and brand communication.
How to advertise a course? A guide for online courses and education businesses
Course advertising does not start with “buy now”; it starts by inviting interested people to a trial lesson, a level…
How to build an online course website? Sales page, enrolment and SEO
Building an online course website is less about choosing a video platform and more about building a sales page that…
How to increase online course sales? Trial lessons, webinars and follow-up
The way to increase online course sales is to close the gaps in the sales journey before spending more on ads. We…
How to set a digital marketing budget: working backwards from your goal
A digital marketing budget does not start with “how much can I spend?” but with “how much is one customer worth to…
How to manage social media: building a step-by-step system that works
Social media management is not asking “what should we post today?” every morning; it is a system that connects your…
Corporate video cost: how much does a professional promotional film cost?
It is normal to see quotes for a corporate video that differ several times over; the gap comes from length, shoot…
What is corporate identity and what should it include? A complete checklist
Corporate identity is the set of rules covering your logo, colours, typefaces and how they are used everywhere. We go…
Template website or custom software? The differences to know before getting a website built
There are three ways to get a website: a site builder, a ready-made theme, or custom design and custom software. We…
How to advertise on Instagram: boosted posts or Ads Manager?
Advertising on Instagram takes a few taps to start, but whether the budget brings results depends on the setup. We…
Ready to grow your brand in digital?
In a free discovery call we analyse where you stand today and draw up a clear roadmap that fits your budget. No commitment.