One team runs the ads, content and website that bring appointments to your clinic. Setup in the first month, a measurable report every month.
The team that runs the ads, shoots the content, builds the site and follows up every enquiry is one and the same — no juggling five agencies.
Your clinic's account becomes a channel that posts regularly, looks consistent and actually talks to prospective patients.
A fast, multilingual site that turns visitors into appointments — and custom software when the clinic needs it.
Filming at the clinic, editing and voice-over: content ready to run in ads and on social media.
You reach the right patient, in the right country, on a measurable budget — and you can see where the money goes.
No enquiry gets lost: every step from the first message to the appointment is tracked in one place.
When a patient searches for a treatment, your clinic should be the one they find: a page per treatment, content in the patient’s own words, measured through to the request.
To be visible in your own district and in “near me” searches: Google Business Profile setup, a review routine and a separate profile for every branch.
Competition in implants, zirconium and Hollywood Smile is fierce, and the flow of local and international patients keeps fluctuating.
Dental patients pick a nearby clinic from the map, often without opening the website.
Demand from Europe, the Middle East and North America is strong; the real challenge is reaching the right patient and earning trust.
The decision takes weeks, mostly abroad, and the first contact arrives as a message.
In rhinoplasty, liposuction and breast surgery, brand trust and reaching the right candidate are what matter.
Patients choose the surgeon, not the clinic; the first visit comes from a profile page.
For procedures such as LASIK and cataract surgery, the patient needs to trust you and reach you at the right moment.
Patients start with a question; the appointment request comes on the second or third visit.
For procedures such as sleeve gastrectomy and gastric balloon the decision takes time, while competition and costs run high.
The decision spreads over months; the loss happens in unanswered messages, not in ads.
Beauty centres struggle to build a steady flow of appointments and a loyal client base.
The decision is quick, loyalty is slow; the profit starts at the second appointment.
The patient searches from your own city, compares, then writes; we stay visible and fast at each step.
A patient in your own city searches, compares and decides within minutes.
The prospective patient searches in their own language, writes on their own channel and expects a fast reply.
You compete not with the clinic down the street but with dozens reaching the same patient.
Google and Meta both allow healthcare advertising; what gets rejected is copy that implies a person’s health condition, unrealistic promises of results, and personalised targeting in sensitive categories. On Google, prescription drug ads do not serve in campaigns targeting Turkey.
Health is a sensitive category on both platforms. Google restricts remarketing and Customer Match lists based on health conditions through its personalised advertising policy, and Meta has removed most detailed targeting options based on health topics.
That is why targeting is built on location, age, language and search intent. Before creating a list from visitors to a treatment page, we check whether that list complies with policy.
The aim of a fix is not to get around the rules but to make the copy informative: the name of the treatment instead of a direct appeal, a description of the process instead of a promise.
In Turkey, healthcare providers may carry out promotion and information activities; they may not run advertising that is misleading, exaggerated or compares them with other providers in order to create demand. The framework is set by the Ministry of Health’s regulation on promotion and information activities by healthcare professionals and at healthcare facilities (Sağlık Meslek Mensupları ile Sağlık Hizmeti Sunulan Yerlerde Yapılacak Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik) and by the ethical rules of the professional chambers.
The regulation and the professional chambers’ interpretations can change over time. As a healthcare advertising agency, we do not publish copy that falls outside this framework; we recommend confirming the final decision with your organisation’s legal adviser before publication.
A clinic CRM gathers every enquiry from forms, WhatsApp, phone calls and social media on a single screen and shows which ad each enquiry came from and whether it turned into an appointment. We set up this software for healthcare providers and configure it around the team.
This view changes advertising decisions. Say two campaigns at a hypothetical clinic bring in the same number of forms, but the enquiries from one of them do not turn into appointments; budget is shifted according to the appointment data in the CRM, not the number of clicks.
Under KVKK (Turkey’s personal data protection law), health data is a special category of personal data and is subject to stricter protection. The CRM holds contact and appointment details, not medical details.
Digital marketing for health tourism starts with choosing countries and languages, continues with a separate page and ads for each language, and turns into appointments through the patient coordinator’s replies on WhatsApp. The prerequisite for this process is that the provider holds an international health tourism authorisation certificate from the Ministry of Health.
The coordinator team needs to see which country campaign a message came from. To do this, the WhatsApp button on each language page carries a pre-written first message specific to that language and market.
In international health tourism, both the healthcare facility and the intermediary organisation must hold a Ministry authorisation certificate; unauthorised individuals or companies may not act as patient intermediaries. We are not an intermediary: we handle advertising, content and measurement on behalf of your organisation, while your organisation’s authorised team handles treatment and fee discussions. We recommend clarifying topics such as transferring data abroad with your legal adviser.
We work according to the countries your clinic targets. Ad copy, landing pages and social media content are produced in that market's language, and we build a multilingual structure on the website side as well.
The budget depends on the specialty, the target country and the competition; there is no single correct figure. In our first meeting we set a starting budget and agree on what will be measured, based on your current patient flow and your goal.
We do not access patient records or medical data. On the advertising and CRM side only the contact enquiries the institution itself collects are processed; forms carry explicit consent notices and the data stays in the institution's own systems.
Only with the patient's written consent and within the limits the regulations allow. Promotion rules in healthcare are strict; we stay inside that frame in before/after and patient-story content.
We prepare regular reports from the data in the ad dashboards: number of enquiries, breakdown by source and the conversion steps. If the measurement connectors are set up in the panel, the figures come straight from your own accounts — nothing is typed in by hand.
Yes. We provide the services individually as well. One thing worth saying: when advertising, content and follow-up are set up together, the journey from enquiry to appointment runs noticeably more smoothly.
After the first meeting we review the institution's existing accounts, website and content archive and draw up a plan. The advertising side starts quickly if the accounts are ready; production and website work depend on the shooting and approval schedule.
Start with language: your website and landing pages have to work in the languages of the countries you target. Then the channel mix — search ads, social media and map/SEO visibility carry different weight in each market.
What separates clinics is clear wording in the right language and response speed.
Most dental demand comes from the surrounding streets, so the Google Business Profile sits at the centre of the work.
We set this up and keep it maintained. We promise no ranking — we report progress with the searches, calls and direction requests shown in the profile.
Health is a category the advertising platforms place under their own rules: some targeting options are restricted and the wording needs more care. How we work:
We do not give legal opinions. Where a topic looks uncertain, we ask for approval from your own legal adviser.
