SEO and GEO
Actionable guides and up-to-date insights on SEO and GEO.
What is SEO and how is it done? A plain guide for business owners
What is SEO, how does Google rank pages, and what do technical SEO, content and authority actually do? How it differs…
SEO packages and pricing: which package suits whom, and how to choose an SEO agency
Looking only at the monthly fee is misleading when comparing SEO packages. What an SEO service should include, the…
How to create a Google Business Profile: adding your business to Google Maps step by step
A Google Business Profile is the free listing that shows your business on Google Search and Maps. We explain how to…
Getting into the top three on Google Maps: a local SEO guide
If you provide a local service, the three boxes in the map pack can be more valuable than your website's ranking. We…
When does a new site appear on Google? A realistic first-90-days timeline
Behind the sentence "we launched the site but we're not on Google" there is usually a wrong expectation about timing…
An introduction to the SEO and local SEO articles
What’s in this category?
The SEO and GEO category covers the work that helps your website appear more in Google search and your business appear more on Google Maps. On the SEO side it deals with site structure, content and timing; on the GEO side, with Google Business Profile and “near me” searches.
The articles were written with non-technical business owners in mind. Here you’ll find checks you can do without knowing any code and the questions to ask when talking to an SEO agency.
What the two sides have in common is patience. Unlike advertising, the impact of SEO and Maps work builds up and becomes visible over several months; that is why in these articles we have tried to answer the question “when will I see results?” with a timeline. We also explain step by step how to read the data in Google Search Console and the Business Profile dashboard. Here you’ll also find why you should treat proposals that guarantee rankings with caution, and which items an SEO package should set out in writing.
Recommended reading order
If your business expects customers from its website, start with the SEO articles; if it sells to customers who come to your door, start with the Maps articles. The first three articles cover SEO and the last two cover local visibility; if you need both, you can read the list from start to finish.
- What is SEO and how is it done? The basic concepts and the three pillars of the work.
- When does a new website show up on Google? Realistic expectations for the first 90 days.
- SEO packages and pricing Which package suits whom, and how to choose an agency.
- How do you set up a Google Business Profile? Adding your business to Maps and verifying it.
- Getting into the top three on Google Maps The local SEO work to do once your profile is set up: categories, photos, reviews and area-specific content.
Keep your own website and profile open while you read: you can carry out most of the checks described at the same time in Search Console and in your Business Profile. If you’d like to run this work together, take a look at our SEO service and our Google Maps and local SEO page.
Frequently asked questions about SEO and GEO
What is the difference between SEO and GEO?
Which article should someone new to SEO start with?
Does it cost anything to set up a Google Business Profile?
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