Digital Advertising
Actionable guides and up-to-date insights on Digital Advertising.
How to advertise a course? A guide for online courses and education businesses
Course advertising does not start with “buy now”; it starts by inviting interested people to a trial lesson, a level…
How to increase online course sales? Trial lessons, webinars and follow-up
The way to increase online course sales is to close the gaps in the sales journey before spending more on ads. We…
How to set a digital marketing budget: working backwards from your goal
A digital marketing budget does not start with “how much can I spend?” but with “how much is one customer worth to…
Corporate video cost: how much does a professional promotional film cost?
It is normal to see quotes for a corporate video that differ several times over; the gap comes from length, shoot…
What is digital marketing? Channels, strategy and choosing the right agency
Digital marketing covers everything from search ads and SEO to social media and email, and its results can be…
How to advertise on Google: a step-by-step guide to your first Google Ads campaign
Advertising on Google takes minutes to start, but a poorly built campaign quietly drains the budget. We walk through…
LinkedIn ads: when do they make sense in business-to-business selling?
LinkedIn is one of the most expensive channels per click. The only thing that makes this cost meaningful is that the…
Starting with TikTok ads: don't spend budget before understanding the platform's language
An ad that works on TikTok is not the shortened version of an ad from other platforms. Why creative matters more than…
Where is your Google Ads budget going? Check it in 6 steps
If you're advertising but sales aren't coming, the problem is usually not that the budget is small but that it's…
In what order should you read the digital advertising articles?
What’s in this category?
The Digital Advertising category brings together articles on advertising on channels such as Google Ads, Meta, TikTok and LinkedIn, planning the budget and measuring the results. They are written for business owners who run their own ads and for those who work with an agency and want to know what to look out for.
You’ll find practice here rather than general definitions: which menu to open, what each setting changes, which mistake quietly eats away at the budget. Articles on course advertising and selling online education for training providers are also in this category.
The articles share one idea: the success of an ad is measured not by the click but by the form, call or sale that follows it. That is why the budget and measurement articles deserve to be read before the channel articles. In the channel articles we ask the same question too: what result will this ad bring, and where will we see it?
Recommended reading order
If you’re new to advertising, we recommend reading the articles in this order; each one builds on the previous one. If your account is already live, you can start with the fourth and fifth articles and run the checks one by one in your own dashboard; most checks take a few minutes in the Google Ads and GA4 screens.
- What is digital marketing? The big picture of the channels and what each one is for.
- How do you set a digital marketing budget? Working out the budget backwards from the goal.
- A guide to advertising on Google Setting up your first Google Ads campaign step by step.
- Is your conversion tracking set up correctly? If measurement is wrong, every other decision will be wrong too.
- Where is your Google Ads budget going? For checking an account that is already live.
- How do you set up remarketing? Bringing back people who left the site.
The articles on Meta budgets, TikTok, LinkedIn and e-commerce product feeds are for going into channel-specific detail once you’ve chosen a channel. If you’d like us to manage your campaigns together, you can see how we work on the Google Ads management and Meta ads management pages.
Frequently asked questions about digital advertising
Where should someone new to digital advertising start reading?
Are Google ads or Instagram ads a better fit?
Should I manage my ads myself or work with an agency?
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