Web and Design
Actionable guides and up-to-date insights on Web and Design.
How to build an online course website? Sales page, enrolment and SEO
Building an online course website is less about choosing a video platform and more about building a sales page that…
What is corporate identity and what should it include? A complete checklist
Corporate identity is the set of rules covering your logo, colours, typefaces and how they are used everywhere. We go…
Template website or custom software? The differences to know before getting a website built
There are three ways to get a website: a site builder, a ready-made theme, or custom design and custom software. We…
Website Prices in 2026: How Much Does a Website Cost and What Drives the Price?
Why do website prices vary so much? The factors behind the price, the yearly costs paid separately, the hidden costs…
A brand identity is not just a logo: why does consistency bring sales?
A logo is a start, not the brand identity itself. When color, typography, tone and repetition come together, the…
How does site speed affect sales? Core Web Vitals for non-technical people
The sentence "our site is slow" is usually not a feeling but a measurable state. What do the three metrics Google…
The ad was clicked, no sale came: what to look at on the landing page?
Most of the ad budget is lost not in the campaign but on the page after the click. What the visitor looks for in the…
A checklist for not losing SEO when redesigning your website
A drop in traffic after a new site goes live is common but preventable. What to do before and after launch.
An introduction to the web and design articles
What’s in this category?
The Web and Design category is made up of articles on what to know before having a website built, site speed and its effect on sales, protecting SEO during a redesign, and brand identity. In short, both the look and the workings of everything a visitor sees are covered here.
The articles were written for businesses taking on a website or corporate identity project for the first time. You’ll find questions to ask when getting quotes, checks you can run on your own site and common mistakes.
In a corporate web design project, the decisions that cause the most regret are usually made at the very beginning: the choice of platform, the URL structure, who will prepare the content. These articles were written so that you have a checklist in hand before making those decisions. We also cover details that cause problems later, such as whose name the domain name, hosting account and design files will be in.
Recommended reading order
If you’re planning a new website, start with the first three articles; if you’re going to redesign your current site, start with the fourth; the brand identity articles are useful in either case.
- Template site or custom build? The differences to know before you commission one.
- Website pricing Which items determine the price of a website.
- How does site speed affect sales? Core Web Vitals in non-technical language.
- Keeping your SEO when you redesign your website A pre-launch checklist.
- Brand identity is more than a logo How consistency affects sales.
- What is corporate identity and what should it include? The files you should receive.
If you’re at the quote stage, read the items in the second article side by side with the quotes you have; that makes it clear which work each quote includes. If visitors from your ads get lost on your site, the landing page article is also in this category, and so is the course website article if you sell online courses. If you’d like to run your project together, take a look at our web design and development and graphic design and brand identity pages.
Frequently asked questions about web and design
Which article should I read before having a website built?
Will I lose my Google rankings when I redesign my site?
Are corporate identity and a logo the same thing?
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