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Actionable guides on digital advertising, social media, SEO and brand communication.
Is conversion tracking set up correctly? 7 checks you can do in your own account
Wrongly set-up conversion tracking reports a success that doesn't exist and shifts the budget to the wrong place…
A checklist for not losing SEO when redesigning your website
A drop in traffic after a new site goes live is common but preventable. What to do before and after launch.
When does a new site appear on Google? A realistic first-90-days timeline
Behind the sentence "we launched the site but we're not on Google" there is usually a wrong expectation about timing…
Budget in Meta ads: daily or lifetime? When to increase it?
Setting the budget wrong cripples the campaign before it even starts. The difference between daily and lifetime…
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