What are Google Ads and where do they run?
Google Ads runs ads in search results, on the Display Network covering a broad publisher network, on YouTube and in the Shopping tab. Each surface has its own campaign type and bidding logic.
What we do
- Account structure, conversion tracking and GA4 connection setup
- Keyword research, match types and negative keyword lists
- Ad copy and asset production
- Setting up Performance Max and smart bidding strategies
- Product feed (Merchant Center) setup for Shopping campaigns
AI support
We use AI-assisted tools in campaign setup and daily optimization: audience breakdowns, creative variations, bidding strategy and budget allocation are managed together with the platform's machine-learning signals. The decision is ours; the execution and testing volume are left to AI.
How we measure
- Cost per click and cost per conversion
- Search terms report and where the spend goes
- Conversions broken down by campaign and ad group
- Product-level return in Shopping campaigns
Budget and ad spend
The package fee is a management service; the ad budget paid to the platform is separate and spent directly from your own account. We set the ad budget together and show the spending item by item in the report.
Our work process
Hesap ve ölçüm kurulumu
Reklam hesabı, piksel/etiket ve dönüşüm olayları kurulur. Ölçüm doğru değilse optimizasyon da yanlış olur; bu adım atlanmaz.
Strateji ve kampanya kurgusu
Hedef kitle, bütçe dağılımı, kampanya tipleri ve kreatif planı birlikte belirlenir.
Yayın ve test
Kampanyalar açılır; kitle ve kreatif varyasyonları karşılaştırmalı olarak test edilir.
Haftalık optimizasyon
Bütçe, teklif, kitle ve kreatifler haftalık olarak gözden geçirilir; kötü performans gösterenler durdurulur.
Aylık rapor
Harcama, dönüşüm ve maliyet kalemleri tek raporda toplanır; bir sonraki ayın planı yazılır.
