From ₺10,000 per month

Meta Ads — Facebook, Instagram, Threads, WhatsApp

We manage Facebook, Instagram, Threads and WhatsApp from a single ad account. With AI-assisted targeting and creative testing, we build campaigns that generate demand.

Get a quote for this service Ask a quick question

What does it mean?

We set up the ads people see on Instagram and Facebook, and follow and fine-tune them every day.

Facebook, Instagram, Threads ve WhatsApp tek yerden

Advantage+ ve yapay zekâ destekli kampanya yapıları

Kreatif üretimi ve A/B testi

Piksel, dönüşüm API’si ve olay kurulumu

Haftalık optimizasyon, aylık rapor

What are Meta Ads and where do they run?

Meta's ad network is managed from a single ad account — from the Facebook feed and Reels to the Instagram feed, Stories and Reels, the Threads feed and WhatsApp. The same budget can be distributed automatically to the surface where the audience is.

Meta Ads — Facebook, Instagram, Threads, WhatsApp

What we do

Ad account, Business Manager and pixel/Conversions API setup
Audience strategy: remarketing, lookalike and broad targeting
Creative production — image, video and copy variations
Setting up Advantage+ campaigns and comparing them with manual campaigns
Catalog and messaging (WhatsApp) campaigns

AI support

We use AI-assisted tools in campaign setup and daily optimization: audience breakdowns, creative variations, bidding strategy and budget allocation are managed together with the platform's machine-learning signals. The decision is ours; the execution and testing volume are left to AI.

How we measure

Cost per conversion and conversion volume
Return on ad spend (ROAS)
Performance breakdown by creative
Distribution by audience and placement

Budget and ad spend

The package fee is a management service; the ad budget paid to the platform is separate and spent directly from your own account. We set the ad budget together and show the spending item by item in the report.

Advertising on Instagram: campaign objectives

Every campaign on Meta is launched with an objective, and the platform shows the ad to the people closest to that objective. The wrong objective brings the wrong result, even when it reaches the right audience.

Awareness: Showing the brand to as many people as possible.
Traffic: Driving visits to the site or profile.
Engagement: Video views, post engagement, or conversations started on WhatsApp and Instagram.
Leads: Collecting contact details with an in-app form.
Sales: Conversions such as purchases and add-to-carts on the site; catalog ads run with this objective.

What determines the cost of Instagram ads?

Ad space on Meta is sold by auction; the amount paid per impression or click isn't fixed. The main factors affecting cost:

The size of the target audience and the number of advertisers trying to reach the same audience
Timing: competition rises during sales seasons and public holidays
The quality of the creative and how the audience responds to the ad
The campaign objective selected

That's why we plan the budget not as a fixed figure but around the target cost per result. Because Facebook and Instagram ads are managed from the same ad account, budget can be shifted to the surface delivering results more cheaply.

How do you advertise on Instagram? From account setup to your first ad

Instagram ads are set up in Meta Ads Manager through a Meta ad account linked to your Instagram account. The in-app “Boost” button also runs ads, but because its objective, measurement and creative testing options are limited, we use Ads Manager for campaigns aimed at sales or leads.

For a business starting from scratch, the setup order is as follows:

A business portfolio is created in Meta Business Suite, and the Facebook Page and Instagram account are connected to it.
An ad account is created under the portfolio, and the currency and time zone are selected. Since changing these two settings later is a hassle, they should be entered correctly the first time.
A payment method and billing details are added.
If you have a website, the domain is verified and the Meta Pixel and Conversions API are set up; events such as purchases, form submissions and add-to-cart are tested in Events Manager.
The agency and your team are given role-based access through the portfolio, without sharing any personal account passwords.

It is possible to launch a campaign before these steps are complete, but it is not recommended: without the Pixel, the platform cannot learn who is buying, and the budget drifts towards people who click but do not purchase.

Common setup mistakes

Running ads from an account tied to a personal Facebook profile and created outside the portfolio: when the employee leaves, access to the account can be lost.
Choosing the wrong currency: billing and reporting run on this choice all year.
Installing the Pixel twice, both in the theme and through a plugin: purchases are counted twice and reports are inflated.
Leaving only one admin in the business portfolio: if something happens to that person’s account, all assets can be locked. At least two trusted admins should be set up.

Why is your ad stuck in review or rejected?

Meta reviews every ad against its Advertising Standards before it goes live; the review usually finishes within 24 hours, and during this time the ad shows as “In review”. The reason for a rejection is shown in Ads Manager and on the Account Quality screen; you can fix the ad and resubmit it, or request another review with an explanation.

Common reasons for rejection

Directly addressing personal attributes: sentences that assume a person’s health condition, weight or financial situation.
Before-and-after images and promises of guaranteed results in health and beauty ads.
The offer in the ad not matching the landing page, or the page not loading.
Running ads about financial products, employment, housing or social and political issues without declaring a Special Ad Category; some targeting options are restricted in these categories.

In sensitive sectors such as healthcare providers, clinics and finance, we check the copy and visuals against this list before publishing. Because repeated rejections can affect the overall standing of the account, we do not submit ads with a let’s-just-try-it approach.

The first 90 days of Meta ads management

The first three months are spent feeding the account the right data and finding out which audience and creative combinations work. During this period we look at weekly rather than daily trends, because frequent major changes send the ad set back into the learning phase.

First 30 days

The measurement setup is verified and, if there is an existing account, its historical data is reviewed. We start with a small number of campaigns, running several creatives side by side in each. The threshold Meta gives for the learning phase is around 50 optimisation events within seven days of the last significant edit; budget and objective are set up to get close to this threshold.

Days 30–60

Creatives that are not delivering are paused, and the message that works well is multiplied with new image and video variations. Retargeting audiences start to build from people who visit your site and send you messages.

Days 60–90

Budget is shifted to campaigns whose cost per result stays below target. At this point, comparing Advantage+ with a manual setup produces meaningful data. Alongside spend, results and cost per result, the monthly report includes a section on what we tested, what we learned and what we will do next month.

What is in the monthly report?

We prepare the report not as a screenshot of the ads dashboard but as a document that drives decisions. It includes the period’s spend and results, the change versus the previous month, the best and weakest creatives, the audience and placement breakdown, rejected or restricted ads and the reasons, any measurement issues spotted, and the test plan for the following month. If there is feedback from your sales team, lead quality is also noted separately.

Our work process

Account and tracking setup

The ad account, pixel/tag and conversion events are set up. If tracking isn't accurate, optimization will be wrong too; this step is never skipped.
Strategy and campaign structure

Target audience, budget allocation, campaign types and the creative plan are defined together.
Launch and testing

Campaigns go live; audience and creative variations are tested against each other.
Weekly optimization

Budget, bids, audiences and creatives are reviewed weekly; underperformers are paused.
Monthly report

Spend, conversions and cost items are brought together in a single report, and next month's plan is written.

Frequently asked questions

Is the ad budget included in the package fee?

No. The package fee covers the management service. The ad budget paid to the platform is separate and is spent directly from your own account. We set the budget together.

What does AI-assisted mean?

Audience segments, creative variations, bidding strategy and budget allocation are managed together with the platforms' machine learning signals. We make the decisions; AI handles the testing volume and the daily fine-tuning.

Whose name is the ad account opened in?

The account is opened in your name and remains your property. Even if we end our work together, the account, data and audiences stay with you.

How many channels can we run at once?

We can work together on whichever channels you want. Across multiple channels, we plan the budget between channels together with you and bring the results together in a single report. Each channel's package is listed on its own page; for multiple channels, we define the scope together at the quote stage.

What is the difference between Boost on Instagram and Ads Manager?

Boost turns an existing post into an ad in a few taps; it is quick, but its objective, placement and measurement options are limited. In Ads Manager you manage the campaign objective, audience, budget allocation and Pixel events in detail, and test several creatives side by side. For campaigns aimed at sales or leads, we use Ads Manager.

My Meta ad account has been restricted. What should I do?

First, check the Account Quality screen to see the reason for the restriction and which asset it affects. If the reason is a policy violation, the ads concerned are fixed and a review is requested from that screen; if identity or payment verification is requested, those steps are completed. Trying to get around the restriction by opening a new account usually makes the problem worse.

How do you choose the target audience for Instagram ads?

We draw on three sources: custom audiences made up of people who have visited your site, sent you a message or are on your customer list; lookalike audiences based on them; and broad targeting with only basic limits such as age and location. Which one brings results more cheaply is decided by testing. If measurement is set up correctly, broad targeting also often performs well.