Graphic Design & Corporate Identity

What does it mean?

From your logo to your business card, from your Instagram post to your signage, we make you look the same and polished everywhere — so people recognize your brand wherever they see it.

Logo ve kurumsal kimlik tasarımı

Marka kullanım kılavuzu

Sosyal medya şablonları

Katalog, broşür, ambalaj tasarımı

Reklam kreatifleri ve banner setleri

Sunum ve kurumsal doküman tasarımı

Brand identity is not just a logo. Identity is your brand being recognizable the same way everywhere: in a social media post, on an invoice, on a sign, in an ad visual.

Corporate identity work

Logo, color palette, typography, icon language and photographic direction are defined. All are collected in a brand guidelines document, so everyone who works with you produces by the same rules and the brand doesn't drift over time.

Designing every post from scratch is both slow and inconsistent. We set up usable template sets and create a system where the content changes but the language stays constant.

Print work

Catalog, brochure, packaging, signage and fair materials. We deliver print-ready files with the correct color profile and bleed, and follow the printing process if needed.

File delivery

All work is delivered with its source files. Logos are provided in vector format with variations for different backgrounds. Ownership of your designs is yours.

What we pay attention to in logo design

Legibility at small sizes: The logo should stay recognizable in a social media profile picture, a browser tab and on a business card.
Working in a single color: The logo shouldn't break down in a stamp, embossing or single-color print.
Fitting the background: Variations for light and dark backgrounds are prepared from the start.
Standing out in the industry: We look at competitors' logos; we don't set out with a mark that looks similar.
Built to last, not to trend: We avoid effects that will look dated in a few years.

The logo isn't designed on its own; it's designed as part of a system, together with the color palette, typefaces and usage rules. That way the same brand appears on the website, on social media and in print.

Corporate identity for new companies

In a new company, identity is the foundation of everything, from the first invoice to the first social media post. Changing it later means redoing signage, printed materials and digital accounts alike. That's why, before a logo is chosen, we test how it holds up at different sizes, on different backgrounds and in print.

For new businesses on a limited budget, it's possible to start with a logo, color palette and basic templates and expand the identity over time; every piece added later is produced according to the same brand guidelines.

We also test how the logo looks next to your social media handles and your web address; when the name, the mark and the address complement each other, the brand is easier to remember.

How does a corporate identity project work?

A corporate identity project starts with brand discovery, continues with designing the logo and visual system, and ends with delivering the brand guidelines and applications. Before anyone talks about a logo, it should be clear who the brand is speaking to and what it is saying.

Brand discovery: we discuss the target audience, competitors, how the brand describes itself and the impression it wants to leave. Competitors’ use of colour and marks is reviewed.
Concept: logo and visual language proposals are prepared in distinctly different directions; each is shown on real-world applications such as a business card, a social media profile and signage.
Refinement: in the chosen direction, lines, spacing, colour shades and typefaces are fine-tuned.
Applications: business cards, letterhead, email signature, presentation template and social media templates are prepared.
Guidelines and delivery: the rules are compiled in a brand guidelines document, and all files are delivered in well-organised folders.

If you are thinking of registering the logo as a trademark, we recommend searching the Turkish Patent and Trademark Office records for similar marks before the name and mark are chosen. The registration application is handled by a trademark attorney or a lawyer.

Written approval is obtained at every step of the process. At the concept stage, the feedback we expect from you is not “I like it” or “I don’t like it” but “this direction does or does not express our brand, for this reason”. Knowing from the outset who will make the decision also keeps revision rounds from dragging on; a new manager joining the process at the final stage often sends the work back to square one.

What to watch out for when getting a catalogue designed

In catalogue design, what shapes the result most is having the product information and photos fully prepared before design begins. A product code, price or image that changes after design has started shifts the page layout all over again.

Product list: product name, code, dimensions and descriptions are collected in a single spreadsheet; the order and category structure are decided here.
Photos: high-resolution images shot with the same lighting and background give the catalogue consistency. Photos taken on a phone and against different backgrounds stand out noticeably in print.
Page count: in saddle-stitched catalogues, the page count must be a multiple of four; the content plan is built around this.
Print and digital versions: the same catalogue is prepared as a separate file for print and as a lighter PDF for email and the website. Clickable links can be added to the digital version.
Paper and finish: the paper type and weight affect how colours look in print; asking the printer for a proof prevents surprises.

Once a catalogue is printed, any change means a reprint. That is why we recommend that someone other than the design team checks the product codes, dimensions and contact details before final approval. For product ranges that are updated often, taking prices out of the catalogue and putting them in a separate price list also reduces reprints.

What is the difference between web design and graphic design?

Graphic design builds the brand’s visual language (logo, colour, typography, print and social media work); web design turns that language into a site that visitors browse and take action on. One determines how the brand looks, the other how it works on the site.

A graphic designer usually works on a fixed page or visual: a brochure, a post, a piece of packaging. In web design, the same content appears at different widths on phone, tablet and desktop, and menus, buttons, forms and page transitions are also part of the design. Criteria not encountered in graphic design come into play, such as readability, page speed and search engine compatibility.

The two are linked. If a company’s corporate identity is not ready, its website has to be reworked when the colours and typefaces change later. That is why, for a new brand, we recommend designing the identity first and then the website; the identity guidelines become the starting file for the web design.

Social media graphic design sits between these two areas. Post templates use the colour and typography rules from the identity guidelines, but because they are read on screen and at small sizes, they are prepared with criteria similar to web design: short text, high contrast and a font size that is easy to read on a phone. If templates are prepared to be editable in tools such as Figma or Canva, your team can also produce new posts quickly without straying from the brand.

Our work process

Brand discovery

Positioning, target audience and competitors' visual language are examined.
Concept

Design concepts in different directions are presented.
Development

The chosen concept is refined and extended across applications.
Guidelines and delivery

The brand guidelines and all source files are delivered.

Frequently asked questions

How long does logo design take?

Usually 2–3 weeks, including brand discovery. A complete corporate identity (with guidelines and applications) can take up to 4–6 weeks.

How many concepts do you present?

We usually present 3 concepts in distinctly different directions, then refine the chosen direction in detail.

Can I get the source files?

Yes. All work is delivered with editable source files, and ownership belongs to you.

Can a logo be designed with AI?

AI tools can be used to find a direction at the ideas stage, but the output is not suitable for use directly as a logo. The generated images are often not vector-based, break down at small sizes and in a single colour, and may resemble existing marks. A logo you want to register needs original drawing and a similarity search.

Is it better to refresh my current logo or design a new one from scratch?

If your brand is well known and the problem is that the logo is dated or technically weak, a refresh is enough; lines, colour and typeface are corrected while preserving recognition. If the name, service area or target audience has changed, a new identity from scratch is the better choice. We make the decision by reviewing together the places where the current logo is used.

Can a catalogue be prepared in both print and digital form?

Yes. From the same design, a print-ready file and a lighter PDF for sharing by email and on the website are exported separately. Links to the website, WhatsApp or an order page can be added to the digital version.