Frequently asked questions
Is the ad budget included in the package fee?
No. The package fee covers the management service. The ad budget paid to the platform is separate and is spent directly from your own account. We set the budget together.
What does AI-assisted mean?
Audience segments, creative variations, bidding strategy and budget allocation are managed together with the platforms' machine learning signals. We make the decisions; AI handles the testing volume and the daily fine-tuning.
Whose name is the ad account opened in?
The account is opened in your name and remains your property. Even if we end our work together, the account, data and audiences stay with you.
How many channels can we run at once?
We can work together on whichever channels you want. Across multiple channels, we plan the budget between channels together with you and bring the results together in a single report. Each channel's package is listed on its own page; for multiple channels, we define the scope together at the quote stage.
Do you need a company Page to advertise on LinkedIn?
For Sponsored Content in the feed, yes; the ad is shown with your company Page’s name and logo. If you do not have a Page, we create one first and complete its basic details. An up-to-date Page also makes it easier for people who see the ad to trust your brand.
Can I show LinkedIn ads to employees of specific companies?
Yes. By uploading a list of your target companies to Campaign Manager, you can show ads only to people who work at those companies and narrow this down further by job title or seniority. The audience must be at least 300 people. It is a method we often use for B2B companies doing account-based marketing.
Can LinkedIn Lead Gen Form data be sent to a CRM?
Yes. Form responses can be downloaded as a file from Campaign Manager or transferred automatically to supported CRM and marketing tools. Automatic transfer means leads reach the sales team without delay. During setup, we decide together which fields map to which CRM fields.