Marketplace Ads

• Setup and organization of marketplace ad accounts
• Launching product and search ad campaigns
• Keyword, category and bid management
• Tracking ad cost per product
• Merging reports with seller-panel data

• Advertising cost of sales per product (ACoS)
• Comparison of advertised vs. non-advertised sales
• Conversion by keyword

Each marketplace has its own ad interface and rules; but the logic is similar: your product is promoted in the platform's search results and category pages.

• Which products get advertised is chosen based on sales history, review rating and stock.
• Keyword and category bids are set at the product level.
• Budgets and bids are planned in advance for the platforms' campaign periods.

On a marketplace, competing stores bid on the same keywords. Instead of constantly raising bids, we track ad-driven and non-ad sales together and check whether the ad is only selling a product that would have sold anyway; if needed, we shift the budget to another product.

Marketplace ads are run from the advertising section of each platform’s seller panel: an ad budget is set, the products to be advertised are selected and bids are adjusted. No separate agency ad account is opened; the work runs through your own store’s panel.

1. A separate user with only the necessary permissions is created for the agency in the seller panel; the main account password is not shared.
2. In the advertising section, the budget and payment method are set up according to the platform’s rules.
3. Products to advertise are selected based on stock, review rating, price competitiveness and margin.
4. We start with the automatic targeting offered by the panel, and as search terms build up we move on to keyword-level bids and negative keywords.
5. A budget calendar is prepared in advance for sale periods and the platform’s discount days.

Which product should you start advertising with?

The first ad budget goes to products that already sell organically, have good review ratings and enough stock. Pushing a new product with no sales history through ads is possible but more expensive; we plan this with a separate budget and time frame. A product priced noticeably above competitors may get clicks from ads but will struggle to convert into sales.

Amazon ads

On Amazon, ads are run through Seller Central or the Amazon Ads console. Sponsored Products promotes individual products in search results; sellers with a registered brand can also use brand formats such as Sponsored Brands. We check on an account basis which formats are available in which marketplace.