What are Marketplace Ads and where do they run?
Marketplace ads run in the platform's own on-site search results and category pages. The buyer is already on that platform with purchase intent; the competition happens in product ranking.
What we do
- Setup and organization of marketplace ad accounts
- Launching product and search ad campaigns
- Keyword, category and bid management
- Tracking ad cost per product
- Merging reports with seller-panel data
AI support
We use AI-powered tools in campaign setup and daily optimization: audience breakdowns, creative variations, bid strategy and budget allocation are managed together with the platform's machine-learning signals. The decision stays with us; the execution and test volume go to the AI.
How we measure
- Advertising cost of sales per product (ACoS)
- Comparison of advertised vs. non-advertised sales
- Conversion by keyword
Budget and ad spend
The package fee is a management service; the ad budget paid to the platform is separate and spent directly from your own account. We set the ad budget together and show the spend line by line in the report.
Our work process
Hesap ve ölçüm kurulumu
Reklam hesabı, piksel/etiket ve dönüşüm olayları kurulur. Ölçüm doğru değilse optimizasyon da yanlış olur; bu adım atlanmaz.
Strateji ve kampanya kurgusu
Hedef kitle, bütçe dağılımı, kampanya tipleri ve kreatif planı birlikte belirlenir.
Yayın ve test
Kampanyalar açılır; kitle ve kreatif varyasyonları karşılaştırmalı olarak test edilir.
Haftalık optimizasyon
Bütçe, teklif, kitle ve kreatifler haftalık olarak gözden geçirilir; kötü performans gösterenler durdurulur.
Aylık rapor
Harcama, dönüşüm ve maliyet kalemleri tek raporda toplanır; bir sonraki ayın planı yazılır.
