Frequently asked questions
Is the ad budget included in the package fee?
No. The package fee covers the management service. The ad budget paid to the platform is separate and is spent directly from your own account. We set the budget together.
What does AI-assisted mean?
Audience segments, creative variations, bidding strategy and budget allocation are managed together with the platforms' machine learning signals. We make the decisions; AI handles the testing volume and the daily fine-tuning.
Whose name is the ad account opened in?
The account is opened in your name and remains your property. Even if we end our work together, the account, data and audiences stay with you.
How many channels can we run at once?
We can work together on whichever channels you want. Across multiple channels, we plan the budget between channels together with you and bring the results together in a single report. Each channel's package is listed on its own page; for multiple channels, we define the scope together at the quote stage.
My e-commerce ads bring in sales but I am not making a profit. Why?
Most often because return on ad spend is managed against a general target rather than the product’s break-even point. Low-margin products may bring in high sales but still lose money once ad costs are included. When we group products by margin and set a separate return target for each group, the picture usually becomes clear.
Which e-commerce platforms do you work with?
We work independently of the platform. What matters is that the site can generate a product feed and that the purchase event can be measured together with its value. On off-the-shelf platforms these connections are usually set up with a plugin, and on custom-built software with developer support.
For e-commerce ads, should you start with Google or Meta?
If people are already searching for your product, Google Shopping and Search ads are the fastest channel for capturing that demand. If the product is new or needs to be explained visually, you need to create demand with Meta catalogue and video ads. On most sites we use both together with different roles and shift the budget based on results.