Izmir · Local service

Google Ads in Izmir

In Izmir, Google Ads are set up differently for each side of the bay, for coastal towns that fill in summer and empty in winter, and for Aegean producers selling online.

What does it mean?

We make sure you appear in front of people searching on Google; we control which searches you show up in and how much you pay.

In Izmir, how well a Google ad performs depends largely on two things: who sees the ad and at what time of year. A business in the city centre sees similar demand all year round, while for a vineyard house in Urla or a breakfast spot in Alaçatı half the year is quiet. We set up campaign settings with this difference in mind.

Why is radius targeting misleading with the bay in the way?

Radius targeting measures distance as the crow flies; in Izmir, however, the real route between two points often goes around the bay. A circle drawn around a business in Alsancak also takes in Karşıyaka, but for a user there, getting to you may mean a ferry or a long drive.

That is why, for businesses where proximity drives the purchase, such as a vet, a hair salon or a car service, we work with a district list rather than a circle. For a business in Konak, Buca, Karabağlar and Balçova may make more sense; for one in Bornova, Bayraklı and the Kemalpaşa direction. We narrow or widen the list based on the location report from the first weeks. Writing the neighbourhood name in the ad text and the location asset also tells users which side of the bay you are on before they click.

How do you build an ad calendar for Çeşme, Alaçatı and Urla?

In coastal districts, the ad calendar has two stages: being visible to holiday planners before the season and to people who are in the area during it. Running the same campaign with the same settings in both periods spends the budget either too early or too late.

Before the season: the planners

People planning holidays in spring are still in Istanbul, Ankara or abroad. During this period we deliberately keep the location option open to include people showing interest in the area, and appear in hotel and vineyard house searches with an early-booking message.

During the season: people in the area right now

In July and August, for restaurants, beaches and boat tours, the core audience is people on the peninsula that day. We switch the location option to people physically in the area, write ad copy for “today” and “near me” intent, and put directions and the phone number up front. If you have a Business Profile, we link it to the account and turn on the location asset.

End of season: pause instead of delete

When the season closes, we pause the campaign rather than delete it. A paused campaign’s keyword, ad and conversion history becomes a ready starting point when it is switched back on the next spring.

Shopping campaigns for brands selling Aegean products online

For Izmir brands selling products such as olive oil, olives, dried figs or jam from their own website, Google Shopping ads show the product to searchers with its photo and price. This requires products to be sent to Merchant Center through a regularly updated product feed.

Product title: We put the information buyers compare into the title: product type, volume or weight, packaging and, if relevant, the harvest period. A title that clearly states the product type and litres matches more searches than one made up of the brand name alone.
Shipping information: Shipping costs in Merchant Center must match those on the website; a mismatch can lead to products being disapproved.
Harvest and stock: When a new product comes out, we update images and titles, and mark out-of-stock products correctly in the feed.

For exporters selling to wholesale buyers, search campaigns built in the target country’s language are a better fit than Shopping. The success of these campaigns is measured by sample or price requests, not by visits.

What should ad copy and landing pages say in Izmir?

Ad copy should answer the three questions an Izmir user asks first before they click: which neighbourhood are you in, when are you open and how do I get there. When these three pieces of information are missing, the phone does not ring even if the clicks come.

Neighbourhood and side of the bay: A phrase such as “in Bornova” or “in Karşıyaka” in the headline naturally reduces clicks from the wrong side.
Season dates: For coastal businesses, writing the dates you are open at the top of the page prevents empty enquiries during weeks when you are closed.
Getting there: In areas that are hard to reach by car, such as Kemeraltı or Alsancak, information on nearby parking, the metro, İZBAN or a ferry pier speeds up the decision.
For corporate buyers: For a purchasing specialist working in a Bayraklı office tower or Atatürk OSB, the registered company name, tax details and a direct phone number for a manager on the landing page build trust.

How do we measure success in Izmir campaigns?

We measure success not by clicks but by incoming phone calls, WhatsApp messages, forms and sales; for seasonal businesses, we compare with the same weeks last year. Comparing June with May makes every business look successful; the real question is what has changed since last June.

We link GA4 with Google Ads and define phone clicks, WhatsApp and forms as separate conversions. In e-commerce, purchase value is also passed to the account, so you can see which product group covers its ad spend. The report also gives a separate breakdown by side of the bay and district.

We do not have an office in Izmir; our only office is in Bakırköy, Istanbul. We do the setup in a video call with screen sharing, have the account opened in your name and work with administrator access. We recommend that coastal businesses put the pre-season planning meeting in the calendar every winter.

what do we do in Izmir’de?

Arama, Görüntülü, YouTube ve Alışveriş kampanyaları
Anahtar kelime ve negatif kelime yönetimi
Performance Max ve akıllı teklif stratejileri
Dönüşüm izleme ve Google Analytics 4 kurulumu
Haftalık optimizasyon, aylık rapor

Frequently asked questions

Should the ads for our business in Karşıyaka also be shown to people searching from Konak?

It depends on how willing your customers are to cross the bay. For everyday services where proximity matters, limiting ads to the districts on your own side usually protects the budget. For services bought less often and chosen after research, covering the opposite side may make sense. In the first weeks of the campaign we look at the location report and decide based on whether clicks from the other side turn into leads.

In which months should we run ads for our seasonal business in Çeşme?

For accommodation businesses, holiday decisions are made early, so opening ads in spring lets you reach planners before the season starts. For businesses where decisions are made on the spot, such as restaurants, beach clubs or boat tours, the main period is the season itself and location settings target people in the area. At the end of the season we pause the campaign and restart it the next year with the same structure and the data it has built up.

Are Shopping ads or search ads better for our olive oil brand?

If you sell your products to consumers from your own website, Shopping ads come first, because people see the photo and price before clicking. This requires a Merchant Center account and a regularly updated product feed. If you are looking for wholesale buyers or distributors, search campaigns built in the target country’s language are the better choice. For most brands, both run together for different purposes.

How do you manage our Google Ads account without an office in Izmir?

An ad account is a tool managed entirely online, so the location of the office does not affect the work itself. Our only office is in Bakırköy, Istanbul; we hold setup and reporting meetings by video and go through the settings together via screen sharing. The account is opened in your name, billing details stay with you and we work with administrator access. You can also send your questions in writing.

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