Ankara · Local service

Google Ads in Ankara

In Ankara, a Google Ads budget easily leaks into the wide province boundary, job seekers’ searches and long corporate sales cycles. We build the campaign around these three risks.

What does it mean?

We make sure you appear in front of people searching on Google; we control which searches you show up in and how much you pay.

What should the first decision be when setting up a Google Ads campaign in Ankara?

The first decision is exactly where the ad will be shown, because selecting “Ankara” in location settings covers the whole province, from Çankaya to Polatlı and from Beypazarı to Kızılcahamam. If your customers only come from Çankaya, Yenimahalle or Etimesgut, targeting the whole province spends part of the budget on places you cannot serve.

In Google Ads, you can choose the province or listed districts as target locations, or draw a radius around an address. A few kilometres’ radius may be enough for a children’s clinic in Ümitköy; for a company providing technical service across the city, a district list gives clearer results. We review the choice in the first weeks by looking at where clicks and calls come from in the location report.

People living in large residential areas on the western side, such as Eryaman, Batıkent and Çayyolu, often want a service without going into the city centre. For a business with branches in these areas, we set up a separate campaign, or at least a separate ad group, for each branch and include the branch’s neighbourhood in the ad text. A user who thinks they will have to go to Kızılay may not click; seeing an address nearby makes the decision easier.

Why do you need an Ankara-specific negative keyword list?

Because in the capital, some of the searches made with a service name come not from customers but from people looking for jobs or public-sector posts. In a city with so many public institutions, terms such as “recruitment”, “permanent post”, “KPSS” (Turkey’s civil service exam), “salary”, “internship” and “job posting” can easily attach to your ad through broad match keywords.

When opening the account, we add these terms to the negative list from the start, then open the search terms report often in the first weeks and extend the list. For businesses serving the areas around ODTÜ, Hacettepe, Bilkent and Gazi universities, informational searches such as “lecture notes”, “homework” or “free” are filtered out too. The list varies by sector: for a law firm “petition template” may come up, for an engineering company the word “thesis”.

Which settings make a difference in corporate and B2B campaigns?

For Ankara companies working with corporate buyers, what makes the difference is Google Ads knowing not only the number of forms but whether a form moved on to the quotation stage. A lead reaching a supplier in OSTİM or İvedik, or a software company in a technopark, can take months to turn into a sale; if the ad system does not learn this, it counts low-quality forms as successes too.

Offline conversion import: The Google click ID (GCLID) of the person filling in the form is recorded. When your sales team marks the lead as “quote sent” or “contract signed”, this information is sent back to Google Ads and the bidding strategy shifts towards qualified leads.
Ad scheduling: People researching on behalf of an organisation usually work during office hours. In most B2B accounts, raising bids on weekday daytimes and narrowing nights and weekends works; we decide by looking at the hour-of-day report.
Device split: A purchasing specialist at a desk and a patient calling from their phone on the go should not land on the same page. If the device report shows a clear conversion gap, a bid adjustment or a separate landing page is considered.
Exact match for narrow terms: Queries such as a specific testing service or a software integration have low volume but clear intent. Keeping these keywords in separate ad groups with exact match stops the budget drifting towards generic, expensive terms.

What should you watch out for in healthcare and education ads in Ankara?

Healthcare ads are subject to Google’s healthcare and medicines policies; some treatment and product terms are restricted in ad text or require additional certification. For clinics in Çankaya and Bahçelievler, we write the copy according to these rules and remove sentences that promise results from the outset. The page the ad opens should clearly show the relevant department and doctor, how to book and the address; a patient sent to a generic home page who cannot find what they are looking for goes back.

In education, the calendar is decisive. For a course centre in Kızılay or a tutoring centre in Eryaman, raising the budget before exam and enrolment periods and limiting it to brand and nearby searches out of term protects the money. Say a language school on Tunalı expects heavy enrolment in the summer: opening the campaign in spring and testing keywords and ad copy then reduces the need for experiments in the peak weeks.

How do we manage an Ankara account remotely?

The account is opened in your name, we are given administrator access and the billing details stay with you; this arrangement is not affected by our office being in Bakırköy, Istanbul. We do not have an office in Ankara; we hold the setup meeting by video and go through account settings together via screen sharing.

Discovery: We discuss the districts you serve, your sales cycle and when a lead counts as qualified for you.
Measurement setup: GA4 and Google Ads conversions and phone and form events are set up; for B2B accounts, offline conversion import is planned.
Campaign structure: Location, scheduling, the negative list and ad groups are prepared and submitted for your approval.
Close monitoring in the first month: Search terms and location reports are checked often, and wasted spend is cut early.
Reporting: Every report comes broken down by district, hour and lead quality; the next month’s budget recommendation is based on this data.

what do we do in Ankara’da?

Arama, Görüntülü, YouTube ve Alışveriş kampanyaları
Anahtar kelime ve negatif kelime yönetimi
Performance Max ve akıllı teklif stratejileri
Dönüşüm izleme ve Google Analytics 4 kurulumu
Haftalık optimizasyon, aylık rapor

Frequently asked questions

Can we have our ads shown only in certain districts of Ankara?

Yes. Google Ads allows district-level targeting, or a radius can be set around your business address. For example, if you only serve Çankaya and Yenimahalle, we leave distant districts such as Polatlı or Beypazarı out of scope. Once the campaign is live, we check the location report to see which districts actually generate leads and narrow or widen the list accordingly.

In whose name is our Google Ads account opened?

The account is always opened in your business’s name and you set up the payment method. We connect to the account with administrator access; even if our work together ends, the account, historical data and campaigns stay with you. If you already have an account, we prefer to take it over rather than open a new one, because past performance data is a valuable starting point for new campaigns.

Most of the forms our B2B company gets from ads are not qualified; what can be done?

First we look at the search terms report and add queries from job seekers or students to the negative list. Then we rework the form fields so they help identify serious buyers. In the long run, the most effective step is feeding leads that reach the quotation stage back to Google Ads as offline conversions; that way the system optimises for leads that are closer to a sale, not just for form volume.

How much budget do you need for Google Ads in Ankara?

The budget is set not by the city but by the cost per click in your sector and the number of leads you want each month. Bid estimates in Keyword Planner give an idea, but the real figure comes from the first weeks of data. That is why we recommend starting with a limited test budget, then increasing or reducing it as the cost per lead becomes clear. The ad budget is paid to Google directly from your account.

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