Gaziantep digital advertising agency

Gaziantep is known as the industrial hub of southeastern Anatolia, with a strong base in manufacturing and foreign trade. Its organized industrial zones produce carpets, home textiles, yarn and food, while across Türkiye the city's name is closely tied to Antep pistachios and baklava. Joining UNESCO's Creative Cities Network in the field of gastronomy has also carried the reputation of its cuisine well beyond the city.

For digital advertising, this means two very different audiences: consumers all over Türkiye ordering pistachios and baklava, and buyers abroad looking to source carpets, yarn or food products. The two groups search in different languages, take different amounts of time to decide and use different platforms, so their campaigns need to be built separately.

Gaziantep's main industries and the ad channels that suit them

Pistachios, baklava and regional foods

Orders for baklava and pistachios are usually placed ahead of religious holidays, weddings, corporate gifting or special occasions. To be visible in searches such as “Antep pistachio” or “Gaziantep baklava” during those periods, Google Ads and Shopping campaigns are the main tools. Short videos showing freshness, packaging and orders being prepared for shipping create demand on Instagram.

For businesses selling through their own website, ecommerce advertising is used to bring back visitors who abandoned their cart and to direct budget to the most profitable product groups. Producers selling on marketplaces are listed side by side with many stores offering the same product; there, marketplace advertising combined with well-edited product titles, weight information and images makes the difference.

Carpets and home textiles

Gaziantep is known for machine-made carpets and home textiles. Consumers search for carpets by size, pattern and colour, so a Shopping campaign with a properly structured product catalogue works best alongside Meta ads that show the carpet in a real room. For manufacturers targeting hotels, retail chains or wholesalers, search campaigns that track conversions such as catalogue downloads and sample requests are more meaningful.

Yarn, fabric and export-oriented production

With intermediate goods like yarn and fabric, buyers do not decide after a single ad; they look at the producer's capacity, product specifications and delivery terms. That is why product pages should be ready in the target language, with technical details and a clear contact form, before advertising starts. On the advertising side, searches in the target country that combine the product name with “manufacturer” or “supplier” intent take priority.

The Arabic market, the holiday calendar and search behaviour

Arabic-speaking neighbouring markets such as Iraq play an important role in the exports of Gaziantep companies. Buyers in these markets mostly search in Arabic and more readily trust ad copy written in Arabic and a landing page that displays correctly from right to left. A campaign launched with machine-translated Turkish copy struggles to build trust, even when it reaches the right person.

In an Arabic campaign, the copy and the page are prepared together, keeping the meaning intact. For buyers who prefer to continue the conversation on WhatsApp, message-objective campaigns in Meta advertising are used, while on the search network Arabic ad groups are split by product group. This way you can see which country and which product each enquiry comes from.

In domestic food sales, the calendar is decisive. Demand for baklava and pistachios peaks before Ramadan Feast and Eid al-Adha and during the year-end gifting season. Planning the budget around these weeks in advance, stating delivery times clearly in the ad copy and announcing the last order date for holiday delivery also reduces returns and complaints.

How we work with businesses in Gaziantep

AGO's only office is in Ataköy, Istanbul, so our work with businesses in Gaziantep is carried out remotely. Introductory and review meetings take place online, and we share spending and results with you in regular reports.

As a first step, a free website analysis looks at gaps in your site's speed, tracking and product pages. In a discovery call we then define the target market, product group and seasonal calendar together. If an Arabic or English campaign is planned, this call also clarifies which pages are already available in that language.

Frequently asked questions

Our company is in Gaziantep and the agency is in Istanbul. Is remote work a problem?

Ad management runs through accounts, reports and video meetings, so distance does not affect the work itself. When product photos or videos are needed, we plan together how the shoot will be done in Gaziantep; meetings stay online.

Do we need an Arabic website to run Arabic ads?

Sending visitors from an Arabic ad to a Turkish page can make buyers leave at first contact. You do not need to translate the whole site at once; to start, we recommend an Arabic landing page for the advertised product group and an Arabic contact option.

Should baklava and pistachio ads only run during holidays?

Budgets are increased in peak periods, but campaigns kept running on a low budget throughout the year help you reach past buyers again and capture corporate gift requests. That way, before the holidays your campaign starts from an account that has already collected data rather than from zero.