Ankara · Local service

Social Media in Ankara

In Ankara, social media speaks to very different audiences, from a café on Tunalı to a manufacturer in OSTİM. We set up your account for your sector and manage it remotely, to a plan.

What does it mean?

We shoot, write, and post for your Instagram account and handle incoming messages. You do your job; your account stays full and lively on its own.

Social media management in Ankara does not run on a single recipe. The followers of a venue that fills up in the evenings around Kızılay and Tunalı and the followers of a company producing machine parts in İvedik are often not even on the same platform. On this page we explain how we set up account management in the capital by business type, neighbourhood and the city’s calendar, and how the work runs smoothly remotely while our office is in Istanbul.

Which businesses in Ankara find customers on which platform?

For businesses selling to consumers, Instagram and TikTok; for companies selling to organisations, a LinkedIn company page; for healthcare and education providers, Instagram combined with informative content is usually the right starting point. With strong industrial, public-sector and technology sides in Ankara, this distinction needs to be made from the very start.

Business type	Key area	Main platform	Content focus
Café, restaurant, boutique	Tunalı, Kızılay, Bahçelievler	Instagram, TikTok	Venue, menu, events
Industrial and manufacturing company	OSTİM, İvedik	LinkedIn company page	Production capability, trade fairs, team
Technopark company	Technoparks on university campuses	LinkedIn, Instagram	Product, team culture, recruitment
Clinic and healthcare provider	Çankaya, Ümitköy	Instagram	Doctors explaining, information, booking
Course and training centre	Kızılay, Bahçelievler	Instagram, TikTok	Enrolment period, student questions
Gym, nursery, family business	Ümitköy, Etimesgut, Eryaman	Instagram, WhatsApp	Schedule, announcements, parent communication

The table is a starting point, not a rule. Say a language school in Bahçelievler easily reaches students on TikTok, but the parents who make the enrolment decision are on Instagram; in that case, the two accounts carry the same message in different tones.

How does the capital’s calendar affect the content plan?

In Ankara, the academic year, public-sector working hours and official holidays clearly shape the content calendar. Between the autumn start of the university year and the summer break, activity at cafés, student residences and courses around Kızılay and Bahçelievler changes; posting frequency and promotions are adjusted accordingly.

In the centre, where public-sector and office workers are concentrated, lunchtime and the end of the working day are times venue accounts should test. In mainly residential areas such as Ümitköy, Çayyolu and Eryaman, evenings and weekends may come first. We test these assumptions in the first month and set permanent posting times from the account’s own data.

If posts are to go out on national holidays and days of remembrance, we discuss the tone separately. Followers of companies that work with public institutions pay attention to the language of such posts; a simple text instead of a ready-made celebration template, and sometimes not posting at all, is more fitting.

How should a LinkedIn page be managed for companies in OSTİM, İvedik and technoparks?

For industrial and technology companies, the job of a LinkedIn company page is not to collect followers but to give confidence to the buyers and engineers researching the company. Before adding a supplier to their list, these people check whether the page is active and whether the company really manufactures.

Short clips from the production line and from measurement and testing stages, stopping where confidentiality begins.
Trade fair participation: an announcement beforehand, stand footage during the fair and a short recap afterwards.
Developments such as a new machine, a new certificate or added capacity, shared in plain language.
Job postings and team content; for technopark companies, one of the most natural ways to reach qualified staff.
Engineers and managers resharing company posts from their own profiles; a company page on its own reaches a limited number of people.

Say a company in İvedik does precision machining. A few posts a month are enough: the installation of a new machine, a short look at a part’s measurement process, an announcement of an upcoming trade fair. Regular, real content shows the buyer visiting the page that the company is active.

How do we manage an Ankara account remotely from Istanbul?

Our only office is in Bakırköy, Istanbul; with Ankara businesses we run the whole process through video calls, a shared calendar and written approval. Since most social media management is screen-based work anyway, distance does not slow down the daily flow.

Video discovery call: The target audience, the neighbourhoods you serve, topics not to be posted and the person who will give approval are clarified.
Account and competitor review: We write up what accounts in the same sector in Ankara post and which gap remains open.
Visual material plan: We prepare a shooting guide listing angles, lighting and scenes for the photos and videos to be taken at your business. If a professional on-site shoot is needed, we discuss separately at the quote stage how it will be handled.
Monthly calendar, posting and message management: The calendar comes for approval at the start of each month; comments and messages are followed according to the agreed response routine.
Monthly review: The report is read together in a video call, and the next month’s priority is set there.

The measure depends on the type of business: for venues and clinics, calls, direction requests and booking messages via the profile; for industrial and technopark companies, connections and quote requests from the LinkedIn page and visits directed to the website.

To separate traffic to the website in GA4, we add UTM parameters to post and bio links; that way you can see what visitors from LinkedIn or Instagram do on the site. A common mistake is an industrial company judging its LinkedIn work by the number of likes. A single quote request from the right company means more than a large number of likes.

what do we do in Ankara’da?

Aylık içerik takvimi ve strateji
Statik tasarım, reels ve story üretimi
Aylık çekim günü (bölgeye göre)
Yorum ve DM yanıtlama (topluluk yönetimi)
Hashtag ve trend takibi
Aylık performans raporu

Frequently asked questions

You do not have an office in Ankara; how do we hold meetings?

Our only office is in Bakırköy, Istanbul. With Ankara businesses, we hold the discovery call, monthly calendar approval and report review as video calls. Meeting days are set in advance and approvals in between are handled in writing, so there is a record of who approved what and when. If several people give approval in a corporate team, we recommend inviting all of them to the meeting.

How are photo and video shoots done in Ankara?

For most accounts, a good flow can be built with footage the business shoots itself. For this we prepare a shooting guide explaining what to shoot, from which angle and in what light; we then edit the raw footage, finish it and place it in the calendar. For work requiring a professional shoot, such as a venue showcase or a product catalogue, we discuss separately at the quote stage how to proceed.

We manufacture in OSTİM; do we need an Instagram account?

If you sell to organisations, the priority is a LinkedIn company page and your website. Instagram can still be useful for recruitment, team content and trade fair announcements, especially if you are looking for young technical staff. Managing two accounts adds workload, so we recommend getting the LinkedIn page in order first and deciding on Instagram after looking at a few months of data.

What is the difference between social media consulting and social media management?

In consulting, the strategy, content plan and checklist come from the agency, and the business’s own team does the posting. In management, content preparation, posting, following comments and messages, and reporting are the agency’s responsibility. In Ankara, consulting suits organisations with an in-house communications team, and management suits businesses without one; we decide together in the first meeting which fits you.

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