Ankara · Local service

SEO in Ankara

An SEO plan for Ankara businesses built around city, district and industry searches; we run the work remotely from our office in Istanbul, with online meetings and regular reports.

What does it mean?

We get you to the top of search results without paying Google anything. Slow to build, but once it settles it doesn't vanish when ads stop.

A business owner searching for an “Ankara SEO agency”, or simply “Ankara SEO”, usually wants to know two things: whether customers in Ankara will find their website, and who will do the work and how. Let us answer the second question up front: AGO’s only office is in Istanbul, and we have no office in Ankara. Because SEO is work carried out on your website and measured through search data, we work with Ankara businesses remotely, through online meetings and written reports. On this page we explain how search behaviour works in Ankara and how an Ankara-focused SEO project is set up.

How do SEO searches work in Ankara?

City and service are searched together

People looking for a service in Ankara often add the city name to the service, for example “tender consultancy Ankara” or “administrative law lawyer Ankara” (typed in Turkish). Fewer people make searches in this pattern than general searches, but the intent is clear. So in keyword research we first map how your services are searched together with the city name, then separate the searches that can actually bring enquiries from those that are purely informational.

Searches made on behalf of institutions and decision-makers

The capital has a dense cluster of law firms, consultancies, engineering and technical advisory firms, and defence industry suppliers; we describe this picture in detail on our Ankara page. The client of these businesses is often an organisation. Someone researching on behalf of an organisation does not ask for a quote straight away; they first look for capabilities, documentation and reliable contact details. For SEO, this means each area of expertise needs its own in-depth page on the site. A list squeezed onto a single “Our services” page struggles to appear in narrow, technical searches.

Location and timing in education and healthcare

For course centres, language schools, student residences and private healthcare providers, searches are more local. Students coming from other cities search by campus or neighbourhood name, while patients often prefer a clinic close to them. Education searches pick up around university application and exam periods. Because a new page takes time to gain a place in search, content for these periods needs to be live weeks in advance.

How is Ankara-focused SEO set up?

Local page structure

On a site that expects customers from Ankara, mentioning the city only in the footer address is not enough. Service pages should state clearly which parts of Ankara you serve, how customers can reach you and any conditions specific to the city. If you work in several cities, separate city pages can make sense, but copy pages where only the city name changes may be seen by Google as low value. We only recommend a city page if you can add genuine information specific to that city.

Google Business Profile

If you have an address in Ankara where you receive customers, or an area where you visit customers to provide your service, a Google Business Profile is the basis for appearing in map results. It matters that the business name, address and phone number match your website exactly, that the right category is chosen and that opening hours are up to date. A profile should only be created for a real address or service area; adding an address in a district where you are not present can lead to the profile being suspended. We handle the map side separately in our Google Maps and local SEO service.

District searches: Çankaya, Yenimahalle, Keçiören and others

Ankara is a large city. Someone searching in Çankaya and someone searching in Keçiören or Yenimahalle may see different results for the same service. Especially in businesses where proximity matters, such as clinics, courses and repair services, people search by district or neighbourhood name, and sometimes with “near me”. That is why we track rankings from the districts you serve rather than from a single point. Instead of stringing district names together on a page, describing the areas you genuinely serve in natural language is healthier for both readers and Google.

Visibility in technical searches

Defence and engineering suppliers often cannot describe their projects openly. In that case, pages built on information that can be shared, such as certifications, production and testing capabilities and quality processes, help you appear in the technical searches made by purchasing and engineering teams. You always decide what is published; this kind of content is submitted for your approval before it goes live.

Ankara SEO service prices

Our SEO package prices do not change by city; a business in Ankara gets the same packages at the same prices as a business in Istanbul. The monthly amounts below include VAT; you can see the current amount on our SEO service page.

Package 1 — ₺7,000/month: technical SEO audit and fixes, tracking of 10 keywords, 2 blog posts per month, on-site optimisation, monthly performance report.
Package 2 — ₺10,000/month (most popular): everything in Package 1, tracking of 25 keywords, 4 blog posts per month, competitor analysis, authority (backlink) work, monthly strategy meeting.
Package 3 — ₺14,500/month: everything in Package 2, tracking of 50+ keywords, 8 blog posts per month, advanced technical SEO, digital PR and authority, weekly reporting.

Which package suits you depends on the competition in your industry and the current state of your site. For a single service and a narrow area the first package may be enough; if you want to be visible across several areas of expertise and several districts, the larger packages are worth considering.

Looking for an Ankara SEO agency: process and reporting

SEO work with Ankara businesses follows these steps:

Initial analysis: the free site analysis tool gives a first look at your site’s technical state and search visibility.
Discovery call: in an online meeting we discuss your services, the districts and industries you target and how your customers search for you.
Technical audit and keyword plan: the site is crawled, issues are prioritised, and Ankara-focused keywords and a content plan are drawn up.
Implementation: fixes are made and content is published. Content that requires expertise is submitted for your approval before publication.
Tracking and reporting: ranking changes for tracked keywords, organic visits and enquiries, and the work done in the period are reported in writing.

For technical fixes we hold screen-sharing calls with the developer who manages your site, so the findings are reviewed together on screen and it is clear who handles what. SEO results build over time and no agency can guarantee rankings; we discuss this openly at the start. To define the scope, you can fill in the quote form.

How should page structure be built for firms in OSTİM, İvedik and the technoparks?

For industrial and technology firms, the first task in Ankara SEO is to take products and processes out of a single catalogue and give each one its own searchable page. A purchasing specialist or engineer searches not for the company name but for the name of the part, the process or the material.

Most manufacturers in OSTİM and İvedik OSB keep product information in a PDF catalogue. Google can crawl PDF files, but when hundreds of products sit in one file, none of them can stand out in its own search. The catalogue can stay as a downloadable file; alongside it, we recommend these pages:

Process pages: a separate page for each capability such as CNC machining, sheet metal cutting, welding or surface treatment, together with the materials that can be processed, the size range and the type of machines used.
Solution pages named after the problem: product names of software and R&D firms in the ODTÜ, Bilkent and Hacettepe technoparks are often not yet searched for. Building the page title around the name of the problem the product solves also captures buyers who do not know the product.
English technical pages: an English version of the same structure for firms that export or supply foreign main contractors.

On a technical page, it works well to write the heading and first paragraph in the buyer’s search language and give the detail in tables and dimensions. Engineers scan the page quickly; if they see the value they are looking for, they get in touch.

For firms selling to the public sector, the language of the content is a separate matter. The person carrying out market research on behalf of an institution often describes the need in the terms used in the technical specification. Writing these terms on the pages instead of marketing language, along with the product’s technical specifications and the topics asked about in public procurement such as delivery, installation, training and after-sales support, makes it easier both to be found in search and to pass the initial evaluation.

How is the work divided when working remotely from Ankara?

As we do not have an office in Ankara, we set up the work with a clear division of tasks from the start: the plan, technical audit and content drafts come from us; on-site information, photos and approvals come from you. This arrangement keeps the work moving smoothly without face-to-face meetings.

A single point of contact: one person at your company is designated for content approval and technical questions; pages that need engineering approval go to them.
Access stays in your accounts: Search Console, GA4 and the site admin panel remain in your company’s accounts, and we are given user permissions.
Material from the site: your team takes the photos of the workshop, machines and products; we send a list of what to shoot and from which angle. Areas that must stay confidential are kept out of frame.
Change log: every technical fix made on the site is recorded with its date in a list; the developer who manages your site can see what changed there.

We send the agenda for the monthly video reporting meeting in writing beforehand: work done last month, changes in tracked searches, incoming enquiries and content awaiting approval. Having someone from sales or engineering join the meeting helps set the right content priorities for the following month.

what do we do in Ankara’da?

Teknik SEO denetimi ve düzeltmeleri
Anahtar kelime ve niyet araştırması
İçerik planı ve metin üretimi
Site içi bağlantı ve mimari düzenleme
Sayfa hızı ve Core Web Vitals iyileştirmesi
Otorite (backlink) çalışması ve aylık rapor

Frequently asked questions

Do you have an office in Ankara?

No. AGO’s only office is in Istanbul. Our work with Ankara businesses runs remotely: meetings are held online, and the work done and its results are shared through regular reports. If you are ever in Istanbul, we can also meet at our office by appointment.

Can an Istanbul-based agency get results in Ankara searches?

Search results do not depend on where the agency is based but on how well your website and Google Business Profile match searches in Ankara. We track rankings based on the Ankara districts you serve.

Are SEO prices for Ankara different from Istanbul?

No. Our SEO packages cost ₺7,000, ₺10,000 and ₺14,500 per month including VAT, and they do not vary by city. The current amount is shown on our SEO service page.

Do you guarantee first-page rankings in Ankara searches?

No. Google does not present rankings as something that can be guaranteed. We offer a written work plan, district-level tracking and reports showing what was done in each period.

We have no address in Ankara; can we appear on Google Maps?

A Google Business Profile is created for a real business address or for an area where you visit customers to provide your service. If you have no address in Ankara and do not serve customers on site, it is better to focus on your website appearing in Ankara searches rather than on the map.

Our product catalogue is online as a PDF. Is that enough to be found on Google?

Google can crawl PDF files, but a catalogue that gathers hundreds of products in a single file usually performs poorly in searches for individual products. We recommend keeping the PDF as a downloadable file and creating a page for each product or process with its own title, description and technical details. That way, buyers reach the part they are looking for directly.

We sell to public institutions through tenders. Do we need SEO?

Tenders do not start with a search, but technical teams at institutions search online when defining the need and carrying out market research. If your product’s technical specifications, compliance certificates and contact details are easy to find at this stage, your company can make it into the evaluation. For you, SEO is less a direct sales channel and more about being findable and building trust.

How do we share access to our website when working remotely?

You do not need to share passwords. Search Console, GA4 and most site admin panels let you grant permissions to another user from your own account. The accounts stay with your company and we work with our own user; when the work ends or the team changes, you can remove the permission from the panel. We can also go through the steps for granting permissions together via screen sharing in the first video call.

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